Our Team

Amy M. Dowling, CFP®

Independent Financial Advisor


I have been helping individuals and families make thoughtful financial decisions for over 26 years. As an independent financial advisor and CERTIFIED FINANCIAL PLANNER® professional, my work is centered on understanding each client’s full financial picture and helping them make decisions with clarity, care, and purpose.

I created Attuned Financial Strategies to better reflect the way I believe financial guidance should be delivered. Attuned describes an approach that is attentive, thoughtful, and responsive to the details that matter. Financial decisions are often complex, and the best decisions usually require looking at how timing, taxes, risk, income needs, family circumstances, investment choices, and long-term goals overlap and affect one another.

My independence allows me to approach each client relationship with flexibility, objectivity, and a focus on what is most appropriate for their circumstances. I believe financial advice should be shaped around each client’s actual life, priorities, concerns, and long-term goals.

I am a graduate of Central Michigan University and completed the Seidman Financial Planning Certification Program at Grand Valley State University. I became a CERTIFIED FINANCIAL PLANNER® professional in January 2011 after completing the required education, experience, ethics, and examination standards.

My experience includes retirement and investment planning, tax-aware financial decisions, estate planning considerations, insurance planning, and banking and lending. This broad background helps me look at financial decisions from multiple perspectives and consider how each piece may affect the others.

I look forward to continuing to serve my clients, their families, and the people they trust for many years to come.

Heidi Mulholland

Client Service Associate


As Client Service Associate, I help support the client experience by making sure service items are handled with care, accuracy, and dependable follow-through. I work closely with Amy on many of the day-to-day details that help keep the office organized, responsive, and efficient, including account opening and maintenance, service requests, client service communications, bookkeeping, and client meeting preparation.

I have worked in the financial field since 2007 and previously spent 16 years as an office administrator. That experience has strengthened my appreciation for clear communication, attention to detail, organization, and dependable client service.

My husband, Chad, and I live in the Grandville area. Our daughter is now on her own, and our son is in college. We enjoy spending time with family and friends by the pool, as well as vacationing in Pentwater and Grand Haven.

Your plans and growth are personal to us.

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